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Without a doubt, Canada is one of the most beautiful countries in the world. Okay, so I’m a little biased. But with such range and vast, stretches of wilderness, can you blame me? Anyway, I caught this ad last week, and I made a point to seek it out and watch it again (which really means two things: The ad is effective, or I really need to get back to analyzing those stats)…I recall hearing that part of the reason Newfoundland & Labrador was the most popular province for vacationers within Canada (at a time when fewer people were travelling in general) is because of its successful advertising campaigns. I can see why. This is straight Tolkien.