I LOVE the idea of using use-gen sites to run creative contests. Define the limits, and people come up with the most fascinating ways to interpret them. This is an example of the latest Cannes initiative (they’ve run some very successful contests in the past). The idea is that at midnight on May 15 all […]
Okay, so I committed the cardinal sin of blogging, and went AWOL for about a month. But in my defence, lots was going on. Here’s a quick post-mortem: We wrapped up Film Snacks, and have our winner: “Good morning, Steve”. This short had the entire web team laughing off our seats. Definitely memorable and innovative […]
Aaah…two weeks and 30-odd coffees later, our promo site’s up. The online gods have smiled on us. And I can still (relatively honestly) say I love my job. Video uploads are a new platform for DiscoveryChannel.ca. Coupled with a creative platform like a film competition, I’m psyched to see what untapped talent we’ll find. True […]
